Assigning Blame: Is it users of SEO software or is it Search Engines?
I admit. Before finding out about SEO tools and site promotion business, I thought Google was great. I Googled anything from celebrities, to visuals, to news stories to strange things and unquestionably trusted the findings. Then I learned about SEO products and an emerging e-commerce centered on website marketing, and my search habits were never the same. But even prior to that, having done some introspective musings, I got a feeling that search engines, Google included, know far from all, and divulge to the users even less than what they know.
My Google escapades soon persuaded me that Flikr is a higher quality image search source, that with the assistance of RSS I can access interesting current events coverage without the need to rummage through Google search results (rummaging seems more fitting than Google search), and people search is better administered by Facebook. It seems like when I look for strange things on Google, the results are almost always inaccurate, to put it kindly. Try searching for SEO tools and other SEO connected topics on Google and you are almost ready to lose your sanity. I mean, seriously, what’s the relationship between SEO apps and employment webpages or Web casinos? Gladly, in my distress.
So when news of seo management software and the whole field built around it invaded my humble worldview, my suspicions about things landing on the top of Google grew virally. Do they deserve to show up on there and whose fault is it, Google or site promoters using SEO products. The moral dilemma is vast. Do I stop using my SEO rank checker or do I seize using Google instead? I concluded that I can’t renounce myself from Google just yet. At least not until the worthy rival enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO programs.
Frankly, SEO apps is the reason why guys like me get found on the web. intelligent as they are, search engine search algos are not likely to find some little person and rank his domain well. In this respect, I am an unyielding advocate of SEO tools and natural search. If it was all about the paid search, the multinational businesses would demolish me before I knew it. And there are hundreds of corporations on the Fortune list! But here is something else that irks me and other check backlinks users, I am confident. There are people who purchase SEO software products and use them to sell shoeson career sites and such. What we see is junk that not only pervades the net but is also well indexed by Google.
What is the user reaction to this? They Google SEO program reviews and will instead find irrelevant search findings. They get disenchanted. So much for the “Internet fairness”. Does this imply that SEO application and service field is bad? Not necessarily.
The unethical users of SEO software need to stop bastardizing the Net but it’s like asking hackers to stop cracking the code. The unfortunate thing about it is that black hat SEOs are abusing the prospect to be visible on the Net that is given to the average dude like me. For now people just have to live with them. We can only wish that Google will put more effort into spotting the schemers abusing SEO programs, and if Google doesn’t, the big Google will.
Tags: google, Optimization, SEO, software. tools, tool